Vocal Effect

A case study focused on building brand standards and creating effective advertising campaigns

Tasked with rebranding and creating an updated identity of SUNY Oswego's show choir Vocal Effect. Responsibilities included totally redesigning it's logo and designing posters and shirts to establish it's new visual idenity.

Identity

Part of the challenge of redesigning the show choir's branding was that the group was inconsistant on how they represented themselves visually. Differnet social media pages had different layouts, colors, imagery, and even logos. My job was to come up with one logo, color scheme, and format for their social media pages and firmly establish how the group wanted to represent themselves.